MyNotebook
How to Write Killer Headlines:
The Secret Sauce for Grabbing Attention
When it comes to content, the headline is the first thing people see—and let’s face it, the only thing some will ever read. If your headline doesn’t hook them in, all that time you spent writing the perfect blog post, email, or ad copy is for nothing. Crafting a killer headline is more than just slapping a title on top; it’s an art. Let’s dive into the essentials of writing irresistible headlines that practically demand attention.
1. Start with the Promise
A great headline should make a clear promise to the reader. It should scream, "Hey, this is exactly what you need!" Think of it like an unspoken contract between you and the reader: if they click, they’ll get something valuable in return. For instance:
-
Boring: "Tips for Writing Better Headlines."
-
Killer: "7 Proven Headline Hacks to Instantly Boost Your Clicks."
The second headline offers something concrete—"proven hacks" and an "instant boost"—which is far more enticing. You’re making a promise of actionable advice, which draws readers in.
2. Keep it Specific
People are drawn to specifics. Vague headlines leave readers wondering if the content is even worth their time. The more specific you are, the better your chances of getting that all-important click. Compare these two:
-
Vague: "How to Be More Productive."
-
Specific: "5 Productivity Hacks to Save You 3 Hours a Day."
That second headline doesn’t just tell you what you’ll learn, it quantifies the benefit—saving 3 hours a day! You’ve got your reader’s attention because they can immediately see the value.
3. Use Numbers (But Not Just Any Numbers)
Lists are magic when it comes to headlines. There’s something about seeing a number that makes content feel manageable and actionable. But here’s a tip: odd numbers tend to outperform even ones. There’s no magic behind it, but odd numbers seem more unexpected and catchier to the eye.
-
Even: "6 Ways to Improve Your Writing."
-
Odd (and better): "7 Writing Techniques You Can Steal for Better Content."
Bonus tip: if your list has more than 10 points, consider breaking it down into bite-sized chunks like "21 Ways" or "101 Tips." Big numbers intrigue readers because they promise a treasure trove of information.
4. Invoke Curiosity
Your headline should stir up curiosity. Give readers a taste of the solution but hold back just enough to make them curious. Here’s an example:
-
Standard: "How to Get More Website Traffic."
-
Curiosity-Driven: "The Traffic Strategy You’re Not Using (But Should Be)."
That second headline teases a strategy they’re not using, prompting readers to wonder what they’ve been missing. Everyone loves a secret, especially when it promises better results.
5. Tap Into Emotion
People make decisions based on emotion, and a killer headline should make them feel something—whether it’s excitement, fear, curiosity, or urgency. Here’s how to amp up the emotion:
-
Without Emotion: "How to Save Money on Groceries."
-
With Emotion: "Stop Overpaying for Groceries: Save $100 Every Month with These Simple Tricks."
The second headline taps into frustration (overpaying) and the relief of saving money. It also quantifies the benefit ($100 every month), making it far more attractive.
6. Use Power Words
Certain words just pack a punch. Words like "proven," "ultimate," "secrets," "effortless," and "exclusive" immediately elevate the strength of your headline. They create intrigue and a sense of authority:
-
Without Power Words: "Learn How to Cook Better."
-
With Power Words: "The Ultimate Guide to Effortless Cooking: Secrets Every Chef Swears By."
The second version has weight to it—it’s the ultimate guide and promises secrets, making it far more enticing.
7. Address the Reader Directly
Use "you" in your headlines to make them feel personal. It’s one of the easiest ways to connect with your audience and make your content feel relevant to their needs:
-
Impersonal: "Ways to Improve Productivity."
-
Personal: "Here’s How You Can Boost Your Productivity Today."
Direct headlines feel like a conversation, making the reader feel more involved. The subtle use of "you" instantly makes it about them.
8. Test, Test, Test!
Finally, don’t be afraid to test your headlines. Often, the best headline might not be the one you think of first. Try A/B testing different versions of your headline to see which one performs best. Small tweaks—like changing a number, adding a power word, or shifting the tone—can have a huge impact.
In Conclusion
Writing killer headlines is a skill that can be learned and refined over time. Start by focusing on the promise you’re making to your reader, keep it specific, use numbers and power words, and don’t be afraid to stir curiosity. With these strategies, you’ll be writing headlines that capture attention, spark curiosity, and get those all-important clicks.
Now, go forth and write some killer headlines. Your readers will thank you!